A Computational Model of Economies of Scale and Market Share Instability: A Replicator Dynamics Framework
Mariana Mazzucato - New York University
Replicator Dynamics and computer simulation techniques are used to
construct a reduced form model which explores negative and positive feedback
processes between firm unit costs and market shares in a homogeneous product
industry. After reproducing the standard equilibrium results for decreasing
returns to scale (unique equilibria) and increasing returns to scale
(multiple equilibria), a more dynamic formulation of returns to scale is
introduced where scale affects not the direction of costs but the rate of
cost reduction (innovation). Here we find that negative feedback does not
produce self-correcting stabililizing forces in market shares (as stressed
by Arthur and David) but rather instability and turbulence. Life-cycle
phenomena are explored by combining positive and negative feedback in a
firm's cost function. The alternating periods of market share stability and
instability which emerge from the simulations are compared to empirical
regularities in market share patterns found in the US automobile and
aircraft industries.
Scheduled for Session 2.3 Financial Models - III